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London Fashion Week SS27: McQueen Comes Home and London Gets Its Confidence Back

McQueen’s return after 25 years, Mulberry back on the runway and romantic florals everywhere: the London Fashion Week SS27 highlights that matter.

Busy shopping street with red double-decker buses

London Fashion Week for Spring/Summer 2027 (17–21 September 2026) felt like a turning point. After a few quieter seasons, big names came back to the schedule and the city’s famously rebellious creativity was on full display. Here are the moments worth knowing and the ideas you can borrow.

Alexander McQueen returns to London

The headline of the week was Alexander McQueen showing in London for the first time in around 25 years. Creative director Seán McGirr presented menswear and womenswear together at Lincoln’s Inn Chapel, bringing the house back to the city where it was founded. For London, it was a symbolic vote of confidence.

Mulberry’s runway comeback

Mulberry also returned to the catwalk after almost a decade away, with Christopher Kane as its new creative director. The pairing of a heritage British leather brand with one of London’s most inventive designers was one of the week’s most talked-about stories.

The key themes on the runway

Romantic florals

Burberry worked with textile designer Celia Birtwell on 1960s-inspired floral prints, while Simone Rocha drew on Caravaggio paintings with trailing silk roses. Florals for spring are never new, but this season they feel painterly and nostalgic rather than sweet.

Art and craft as inspiration

Roksanda translated fibre sculpture into braided textures, and Erdem looked to a 1920s trapeze performer for glittering eveningwear. Texture and handcraft were a thread running through the week.

Theatrical white

Harris Reed showed an almost all-white collection built around corsetry and dramatic silhouettes, a reminder that white can feel bold rather than simple.

The high street joins in

London also opened up to more mainstream brands. Marks & Spencer staged its first-ever London Fashion Week show to mark 100 years in fashion, and H&M worked with photographer Nick Knight and SHOWstudio. Emerging talent, including Fashion East and BFC NEWGEN designers, kept the city’s reputation as a launchpad for new names.

How to bring London’s mood into your wardrobe

  • Try a painterly floral: choose soft, blurred or vintage-looking prints over bright, graphic ones
  • Add texture: a braided bag, a crochet top or a knitted accessory instantly echoes the craft trend
  • Go all white, with drama: a corset-style top or a structured white shirt with volume
  • Mix romance with edge: a floral dress with chunky boots or a leather jacket is peak London

Building your look around one strong piece keeps things wearable. If you are still defining your taste, our 7-day plan to find your personal style can help you decide which of these ideas feels like you.

FAQ

When was London Fashion Week SS27?

It took place from 17 to 21 September 2026.

Why was McQueen’s London show important?

It was the first time in about 25 years that Alexander McQueen had shown in London, the city where the brand began.

Who designed Mulberry’s collection?

Christopher Kane, Mulberry’s new creative director, led the brand’s return to the runway.

Sources: The National; RTÉ; Glam Observer.


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