Minimal elegance puts quality ahead of quantity or visible logos. The best part is that it never really goes out of date.
Three core principles
- Fabric: favour substantial cotton, wool, silk, linen, and quality leather or vegan leather
- Fit: tailored to your body, neither too tight nor too loose
- Colour: beige, cream, camel, grey, black and ivory
Care about the details
Pressed clothes, clean shoes and bags that hold their shape. These small things look more put-together than any expensive item.
Few accessories, well chosen
A leather-strap watch, small earrings and an unbranded handbag. Choose fewer accessories you will use for years.





